Having worked in designs teams across retail and publishing, I founded my own studio, BORN LUCKY, in 2014. My debut collection of wall art received a Junior Design Award and was stocked in stores in London, New York, Paris and Tokyo.
My debut children’s book series, TINY DOGS, went to a five-way publishing auction before being acquired by Puffin in 2024. It was optioned for TV. The fifth book will publish in October 2026. I'm currently creating my second series for Puffin.
I love dreaming up IPs that can grow across books, animation, games and toys.​​​​​​​
The Guardian describes my work as 'Ridiculously Delightful'. 
For publishing and animation enquiries, I'm represented by Rachel Petty at The Blair Partnership.
For gaming and design collaborations, please contact hello@roselihou.com
hello@roselihou.com


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